Photo: Clive Mason / Getty Images Sport / Getty Images
The San Antonio Spurs and BWT Alpine Formula One Team today unveiled a new headwear and clothing collaboration, produced in partnership with global lifestyle brand New Era. Five pieces in total, the items in the line feature elements of both the Spurs and Alpine’s core branding and feature the Spurs black, white and silver colorway. The retail collection will be available for purchase online at SpursFanShop.com, AlpineCars.com, NewEraCap.eu and NewEraCap.com at 4 p.m. BST and 10 a.m. Central on Monday, Oct. 14 and in-person that day at the Paris Motor Show, as well as at Spurs and BWT Alpine Formula One Team retail pop-up locations at the Formula 1 United States Grand Prix at COTA in Austin, TX from Friday, Oct. 18 through race day on Sunday, Oct. 20.
As a longstanding partner of both teams, New Era produced the Austin race special collection consisting of three hats, a satin bomber jacket and race jerseys with driver numbers and cobranded features. This capsule collection brings together two globally recognized teams known for their excellence in their respective sports and offers their fans a chance to represent both with collaborative crossover apparel.
“We are hugely excited to collaborate with San Antonio Spurs and New Era to release this special edition capsule collection ahead of BWT Alpine Formula One Team’s return to Austin for the United States Grand Prix, which also coincides with the 2024 Paris Motor Show,” said Oliver Oakes, Team Principal of BWT Alpine Formula One Team. “Racing in Texas is always an amazing experience and to do so while teaming up with one of the State’s top sporting organizations makes it even more special.”
The official debut of the collection will take place on Oct. 14 at the Paris Motor Show, during which the items will be showcased in an interactive boutique. The collaboration will then be on display at F1 US Grand Prix at COTA when BWT Alpine Formula One Team drivers Pierre Gasly and Esteban Ocon will wear customized pieces from the collection as they take to the track for the 19th race of the F1 season.
“The Spurs share BWT Alpine Formula One Team’s drive and determination to strive for greatness, compete to win and serve as leaders in our leagues,” said Jordan Mandelkorn, Associate Vice President of Marketing & Creative Studio at Spurs Sports & Entertainment. “This capsule collection brings together two global sports forces, resulting in some unique pieces, and we’re all looking forward to seeing these pieces courtside and trackside, from Paris to Texas and beyond.”