Star-studded Super Bowl ads were the theme of the big game. Included in this year's lineup were comic kings Ben Stiller and Steve Martin starring in twin ads for Pepsi Zero Sugar. Will Ferrell teamed up with General Motors and Netflix for a campaign on the car brand's electric vehicles. Amy Schumer erased her exes in Google Pixel's Super Bowl ad. Elton John, Jack Harlow and Missy Elliott got caught up in a Doritos Love Triangle and Paul Rudd reprises his role as Ant-Man to promote Heineken's non-alcoholic beer. This year, FOX charged seven-million dollars for a 30-second ad.