San Antonio's innovative tech incubator known as Geekdom is going to start telling its story, News Radio 1200 WOAI reports.
Geekdom co-founder and former Rackspace executive Lorenzo Gomez is launching 'Geekdom Media' as a way to help get the word out about the successes of San Antonio's booming high tech economy.
"There are so many amazing idea people who are either in San Antonio or come into San Antonio regularly, that I want to showcase their ideas," Gomez told News Radio 1200 WOAI's Michael Board.
Gomez and Bill Schley, a former New York City ad man whose background includes time in the 'Mad Men' world of advertising, is Gomez' partner in a firm called 'Brand Brothers' which will produce podcasts, magazines, and books. In fact, Gomez has already written one book, exploring the marketing strategies of Walt Disney.
San Antonio's tech boom, largely fueled by Gomez and his tireless work on behalf of Geekdom, has completely transformed the city's economy over the past decade, and Gomez says one of the challenges has been making sure people in and out of the tech world understand the innovation underway in San Antonio, and start thinking of it as a tech center.
"In our industry, in tech, sometimes you have to say 'we are really good at this stuff,' and plant the flag, and say, 'we are really good at this thing right here'."
Gomez says telling the story of the city's tech successes will become a major priority in the years ahead.
In the immortal words of the late Henry B. Gonzalez, 'he who does not toot his own horn, shall remain un-tooted.'