Millennials Flocking to Texas, Why is it Critical to Attract This Group?

The number of Millennials, defined as people born between 1981 and 1998, is about to surpass the number of Baby Boomers to become the largest population in the USA, and many of them are moving to Texas, News Radio 1200 WOAI reports.

A new study shows Texas is number two behind Washington state when it comes to a destination for young professionals.Lorenzo Gomez, co-founder of the tech start-up Geekdom, says no matter what older people have heard about the Millennial generation, we need them to fuel our economy.

"The Boomer generation is about to be entering the peak of their retirement age, so we are about to see a massive exit of rely experienced people in the business world," Gomez said.

Gomez said it isn't just tech, which is where the Millennials are largely making their mark, but in all businesses and industries, where young professionals will be needed to fill those holes.

"The cities that are not strategizing on how to keep them or attract them are going to lose in the talent war," Gomez said.

Tech Bloc recently partnered with the City of San Antonio to create a Tech Recruitment Office to attract and retain largely Millennial tech workers.

But Gomez says San Antonio needs to do more.  He says many of the innovations which have been opposed by older San Antonians, like beefed up mass transit, are absolutely necessary to attract and retain this key demographic.  

He also touted improvements to make neighborhoods and the central city more walkable, and to focus on innovations that would make the city 'more fun.'

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