Yeungling plans to brew and distribute its iconic brand in Texas. The oldest brewery in the country based in Pennsylvania announced yesterday its plan to brew several of its beers at the Yeungling Molson Coors site in Fort Worth for distribution in Texas. The nearly 200-year-old family run company transported its live yeast and secret recipes to Fort Worth last month.
“The official countdown is on for Yuengling fans in the Lone Star state who are anxiously waiting to enjoy our family of great beers,” said Wendy Yuengling, Chief Administrative Officer and 6th generation family member, D.G. Yuengling & Son, Inc. “We are proud to announce that we are finally bringing the goods to Texas at the end of August. We have worked tirelessly to ensure our family’s recipes and tradition of brewing excellence for the past 192 years will be matched as we brew Yuengling locally in Ft. Worth for the great state of Texas.”
“It’s exciting to finally see the first state-wide launch of our joint venture come to fruition,” said Gavin Hattersley, President and CEO of Molson Coors Beverage Company. “Over the next few months, our skilled team at the Molson Coors Ft. Worth brewery will work hand-in-hand with the Yuengling family to bring Texans the rich tradition and quality that America’s Oldest Brewery is known for.”
The Yuengling Company will oversee expansion into Texas and any other western markets outside of Yuengling’s existing 22-state Eastern footprint.
“Bringing Yuengling’s iconic beer to one of the country’s largest beer markets is a tremendous growth opportunity for The Yuengling Company,” said Pat Pikunas, General Manager, The Yuengling Company. “We look forward to bringing the goods and giving Texans the highest quality beer drinking experience.”