Blue Bell Releases Mardi Gras King Cake Ice Cream

Blue Bell Ice Cream is planning ahead for Mardi Gras. The Brenham-based creamery's Mardi Gras King Cake ice cream is back in stores. The cake-flavored ice cream features pastry pieces, a cream cheese swirl, and colorful candy sprinkles. The Mardi Gras King Cake flavor is available only in half-gallon containers, and as a seasonal item, it'll be in stores for a limited time.

“We have been making Mardi Gras King Cake since 2012, but the flavor has mostly been sold in areas known for the celebration such as Louisiana and Alabama,” said Carl Breed, corporate sales manager for Blue Bell. “Last year a grocery store in Louisiana posted about the flavor’s arrival on its Facebook page and we started receiving requests from all over the country. After that, we decided to share this festive flavor with everyone in our distribution area.”

The Mardi Gras inspired dessert is made with a cinnamon cake flavored ice cream, tasty pastry pieces and a colorful cream cheese swirl with festive candy sprinkles.

Blue Bell enthusiasts may remember that Mardi Gras King Cake is a combination of two previous flavors, Mardi Gras, introduced in 2004, and King Cake, first produced in 2006.

“We still receive requests for Mardi Gras and King Cake because our fans never forget a flavor,” Breed said. “But, you have the best of both worlds with our Mardi Gras King Cake Ice Cream.”

And just like the annual celebration, Mardi Gras King Cake Ice Cream is only available for a limited time.

Photo: Getty Images


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