The Wacoal America lingerie company and the Susan G. Komen Foundation today have an interesting way for women to take a step against breast cancer, and get comfortable in the process, News Radio 1200 WOAI reports.
Wacoal fitter Deby Lamica is at the Macy's at North Star Mall providing free bra fittings. She says 80% of American woman are wearing the wrong size bra, and that not only is uncomfortable, it could damage sensitive breast tissue and make it more vulnerable to cancer. Its called the 'Fit for the Cure' program.
"Having the correct fit is very important," she said. "We do not want to touching any of the breast tissue. It is very important that all of our undergarments are in the correct size."
She says many women don't realize that fluctuations in their body size over the year could mean a different sized bra is needed.
50,000 women annually attend the 1400 Fit for the Cure events Wacoal holds across the country.
Lamica also provides breast health guidelines, and can even notice some signs of trouble that might suggest a doctor's visit is needed.
"For every bra fitting that we do today we will donate, on behalf of the customer, two dollars to Susan G. Komen," she said.
She says not only is a fitting good for a woman's health, its a great way to help the Komen Foundation, which in addition to supporting breast cancer research, also helps 1.8 million who are underinsured or without insurance obtain the breast cancer treatment they need.