A San Antonio, Texas college student has a dorm room that looks like a Whataburger museum. When Enrique Alcoreza became a resident assistant at Trinity University last year, he decorated the entire hallway with handmade Whataburger logos and signs to welcome the other students. To thank their unofficial ambassador, the burger chain has since filled Alcoreza's dorm room with all kinds of Whataburger merchandise, some of it custom-made.