Walmart will hold parties...yes, parties..in its stores this holiday season

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Wal-Mart is gearing up for the holiday season this year with plans to invest even more in the in-store shopping experience. For Wal-Mart, that means parties.

The big-box retailer plans to hold more than 20,000 parties at its stores over the next two months, with the first event, called "Toys That Rock," taking place nationwide this Saturday.

Wal-Mart's other events will include "Parties That Rock" and "Gifts That Rock," where attendees can receive curated gift guides and toy catalogs. Its overarching holiday marketing campaign this year is dubbed "Rock This Christmas," the company announced Wednesday.

This year, Wal-Mart is adding more holiday helpers, which guide shoppers to checkout lines, open additional registers during busy hours and fetch items from around the stores. The retailer will also increase the number of toy demos in stores to 165,000, and bring Santa Claus in again for selfies.

Will you party at Walmart this holiday season?

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