Amazon to Offer 45% Discount on Prime for Lower-Income Shoppers

A picture shows the logo of the online retailer Amazon dispalyed on computer screens in London on December 11, 2014. Online retail giant Amazon scored its first ever Golden Globe nominations  -- a breakthrough in its bid to catch up with streaming pioneer Netflix. AFP PHOTO / LEON NEAL        (Photo credit should read LEON NEAL/AFP/Getty Images)

Credit: Getty Images

Amazon has got its eyes set on low-income shoppers. Yesterday, Amazon announced it's offering a 45 percent discount on Prime membership (equating to $5.99 per month instead of $10.99 per month) to U.S. residents receiving government assistance. Shoppers with an Electronic Benefits Transfer card are eligible for the lower price but they also have to re-qualify every year for up to four years. The move comes a little over a year after Amazon first introduced the $10.99 monthly payment option for Prime, which was previously only available for an annual fee of $99. 

The offer follows an announcement Amazon made earlier this year that it would start accepting food stamps for its grocery items beginning this summer. 

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