American’s Reveal the Impact Social Media Had on their Voting Decision

LONDON - JULY 10:  In this photo illustration a girl browses the social networking site Facebook on July 10, 2007 in London, England. Facebook has been rapidly catching up on MySpace as the premier social networking website and as of July 2007 was the sec


Finn Partners and PR Newswire’s poll of 1,000 American adults reveals the following about social media’s impact on the election. 

  • 52% said social media had some impact on their voting decision

  • 80% believe that social media has at least some impact on public policy outcomes

  • 57% said they shared their political opinions and feelings via social media at least sometimes

  • Nearly 30% took a break from social media during the presidential election cycle

  • 54% said they stepped back because "the tone of social media was too toxic or negative"

  • 48% said they stepped back because they were "tired of hearing about the presidential election"

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