Daniel Alarik was born in California and moved to the Chicago area when he was in grade school. In the year 2000, he
joined the Army. During his time with the Army he deployed twice and was a Drill Sergeant for 3 years. Daniel married his
wife, Elizabeth in 2008 and a year later, had his son, Ethan.
When he left Fort Benning as a Drill Sergeant, Daniel continued his passion for pride and patriotism and founded
GruntStyle.com, a patriotic apparel company, for only $1200 which is now one of the fastest growing apparel companies online.
In 2015, Daniel founded Alpha Outpost, a monthly box subscription club, that’s grown from $0 to over 8 million in revenue in
12 months. Daniel continues as a CEO of both thriving companies, employing over 200 people, more than half of which are
military veterans, valued at nearly $100 million dollars combined.