Army’s New Recruiting Ad Trying To Reach Generation Z

The Army marked Veterans Day with a new recruiting ad aimed at Generation Z. The "What's Your Warrior" campaign focuses less on combat roles and more on 150 other career fields such as cyber protection and scientists. The idea is to connect with 17 to 24-year-olds to change the way they view the Army. The recruiting goal for next year is 69-thousand soldiers.


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