San Antonio based H-E-B took a giant step toward its goal of becoming a digital powerhouse by opening its long planned Eastside Tech Hub in Austin, which will house its growing IT footprint, as well as being the headquarters of Favor, the delivery on demand company H-E-B purchased last year, News Radio 1200 WOAI reports.
The retailer says its goal is to become the 'digital industry leader' in Texas.
Tech leadership is increasingly crucial for retailers of all stripes, as it is an industry which is based on 'on time' acquisition of inventory, as well as real time inventory, pickup, home and office delivery, and the use of apps to replace the checkout line.
"Having a shared space like this is crucial to both H-E-B Digital and Favor's rapid growth," said Jag Bath, H-E-B chief digital officer and Favor CEO. "The Eastside Tech Hub enables us to have a strong
tech presence in both Austin and San Antonio, while fostering a better connection between our teams across the two cities."
H-E-B is also increasing its tech workforce, and is hiring product design, product management, and software engineers to work in the new tech space.
"This investment in thriving East Austin reflects H-E-B’s enduring commitment to the communities it serves," H-E-B said in a statement. "To commemorate the opening of the Eastside Tech Hub, H-E-B and Favor will make
$100,000 in charitable gifts to support hundreds of students in Austin and San Antonio via STEM based summer camps and programs, such as Code2College in Central Texas, the Austin Pre-freshman Engineering Program at Huston-Tillotson University, Video Game Camp at Austin Community College and Youth Code Jam in San Antonio and Austin."
Photo: Courtesy H-E-B