While Fiesta has been underway for days, this morning is the start of one of the biggest events, and big changes are being made to deal with traffic caused by electric scooters.
The Battle of Flowers runs down the Broadway corridor towards the Alamo. That's also where the vast majority of the 10,000 scooters and bikes are located in San Antonio. To prevent any potential problems, the city has banned riders from blocks around the parade route.
"We create a no-scooter zone that follows the parade routes," John Jacks, Director of the Center City Development and Operations, says.
Those scooters are big bucks for the city. Companies pay $500 for each scooter and a $10 semiannual fee.
Jacks says they have been working with the company to create a safe parade experience, not only for watches but also riders.
"They did something similar during South by Southwest in Austin," he says, referring to the ban. "We were fortunate that the event was before ours so we were able to learn some things from that which either did or did not work."
Tens of thousands of fans are expected to pack the parade route. The festivities kick off a 9:30 this morning.
“We cannot imagine anyone else so steadfast in their love of our city - it traditions, music and people - than the parade patrons that annually line the streets for this Texas-sized celebration,” said Kelly Kennedy, this year’s chairman for the Battle of Flowers Parade. “This year’s parade salutes the diverse history that makes San Antonio and Texas great!”
The Grand Marshal of this year's parade is Texas Country singer Pat Green.