Another Valero Alamo Bowl, another major economic impact for the city, News Radio 1200 WOAI reports.
The annual event over the past quarter century has built a record as one of the most popular of the post season bowl games, and an economic impact study shows the 2018 Alamo Bowl, which pitted Iowa State against Washington State, was no different.
More than 41,000 people traveled from out out of state, from Iowa and Washington but also from other places, to see the game in the Alamodome, and the report indicates that for two thirds of them, it was their first trip to San Antonio.
"It shows you how excited the fan bases were, and what a great city we have for them to come and see," CEO Derrick Fox said.
The total economic impact for San Antonio was set at $53 million.
Fox says he knew this game would be big.
"Both of the schools were really excited coming in, and the economic impact was enormous."
6.1 million people watched the Alamo Bowl game on ESPN, the second highest audience for a non championship bowl game in the past college football season.