VIA Transit Shortening Wait Times to Increase Ridership

VIA Metro Transit says it has found the key to convincing commuters to get out of their cars into take mass transit to work--eliminate the wait, News Radio 1200 WOAI reports.

VIA Metro Transit says it has found the key to convincing commuters to get out of their cars into take mass transit to work--eliminate the wait, News Radio 1200 WOAI reports.

VIA has started its second high frequency PRIMO bus line, which will fun north through the west side up Zarzamora and Fredericksburg, then connect at the Crossroads station with PRIMO service to the Medical Center.

VIA CEO Jeff Arndt says the busses will opeating during rush hours on ten to 12 minute schedules, which is what riders tell him they want.

"The city of San Antonio provided us with funding and allowed us to increase frequency on a nubmer of routes," he said. "Those routes have seen double digit increases in ridership, strictly due to the increased frequency of service."

In addition to not having to wait at the bus stop, Arndt says the PRIMO service also includes free WiFi on the bus, and 'transit signal prioritization,' which allows the bus to hit the green lights while cars have to wait at the red lights.

"Customers know that if they juse missed the bus, that the wait will be no more than ten minutes," he said.

VIA is introducing the 103 Zarzamore PRIMO line with free service on Valentine's Day, Thursday, as part of its 'fall in love with transit' promotion.

Mass transit will be a key part of the Connect SA county wide transit plan which voters will decide later this year.

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