Pallets and pallets of cans, all with the Anheuser-Busch logo on the front, are headed to areas in Texas hard hit by Hurricane Harvey, but they're not filled with an amber lager, News Radio 1200 WOAI reports.
The big beer brewer behind names like Budweiser and Shock Top has paused their production line in Cartersville, Georgia. Instead of filling cans with alcohol, their pumped full of purified water, which is shipped off to the Red Cross for relief efforts.
"Myself and all the employees are very proud of the fact that this is something unique and special that we can do to help out," Brewmaster Sarah Schilling tells Newsradio 1200 WOAI.
The brewer has a storied relationship with the Red Cross, dating back to 1908, where they helped earthquake relief efforts in California. Since then, they routinely fill cans, as a way to be ready for situations where fresh water is unavailable.
This week, 50,000 cans were shipped to distribution centers in Houston, Arlington and Baton Rouge. From there, the Red Cross will send them to shelters. Schilling says, at a time when everybody wants to help, it's the least they can do."It is a really special way we can be involved in giving back to the areas where our customers live and work every day."