Grass roots groups say this week's move by HEB to begin offering hundreds of organic food options in their Texas stores indicates a movement toward fuller knowledge of the contents of the food we eat, and a rejection of non sustainable farming practices, 1200 WOAI news reports.


  "Polls show that an overwhelming majority of Americans want labeling of Genetically Modified Organisms," said Judith McGeary, Executive Director of the Farm and Ranch Freedom Alliance.  "Many people don't even realize that GMOs are in the food they are eating right now.  I essence, we're dealing with a fraud being perpetuated on consumers, and the Legislature needs to address the problem."


  Sara Smith, an attorney with the Texas Public Interest Research Group, says the fact that the largest Texas based supermarket chain would take such an aggressive and public move toward organics is a major development.  The pressure will now be placed on other supermarket chains to do the same.


  "Now its time for Randalls to deliver for its customers," she said. "Consumers have real concerns about GMOs, including the way they lead to increased pesticide use, and they have a right to know what is in their food."


  She says petitions calling for Randalls to do the same thing that HEB has done have gathered thousands of petition signatures.


  HEB says it will offer certified organic options for products ranging from meat to coffee.  They include no GMOs, and certification that the products have been grown