So what would it take to get you to drive to Austin and northward on the new State Highway 130 toll road, rather than on Interstate 35?
The man who heads the State Highway 130 Concessions Company, the consortium of firms which operates the southern leg of the 119 mile toll road, thinks he has the answer.
"We need an additional connector to SH 130 to I-35," Joe Krier told 1200 WOAI news. "We are looking at building one of those somewhere north of New Braunfels."
Krier says currently, San Antonio motorists have to drive east on I-10 to Seguin to get onto SH 130, which frequently cancels out any time gained by avoiding the Interstate 35 congestion, or drive all the way to Kyle to get to a connecting route, by which time motorists are frequently already stuck in Austin area congestion.
"This way it would be easier to bypass the incredible Austin downtown traffic."
Lower than expected traffic volumes on State Highway 130 prompted a bond rating agency to downgrade the Concessions Company's long term debt.
Krier points out that tolls have been reduced for large commercial trucks to encourage them to take the toll road, and he predicts that as the recession falls away and more products are shipped, especially from Maquilladora plants in Mexico into the U.S., SH 130 traffic will pick up.
He says projected increases in Interstate 35 traffic will be the biggest advertisement for the advantages of taking the toll road.
"Pressure on traffic, accidents and fatal accidents on 35, simply requires that we find an alternative that is safe, dependable, and, more importantly, predictable from a time standpoint," he said.